Sparkling Ice announced its first Cheers to Heroes campaign On April 13th, 2020.
Sparkling Ice, made by PNW beverage company,
Talking Rain, has launched a national campaign and contest to bring recognition
to America’s hometown heroes. To truly honor and celebrate these everyday
superstars from across the nation, Sparkling Ice is asking consumers to
nominate a friend, peer, co-worker, or neighbor who is considered an everyday
hero. The selected contest winner(s) will win a cash prize.
How the Contest Works
Cheers to Heroes campaign was created to celebrate and give back to both
local and military heroes.