Live video communication platforms are on the rise, as popularity has skyrocketed and the possibilities within them are endless. Consumers, businesses, and every day citizens can benefit from these services, as they are so versatile and able to be applied to a number of different parts of our society. Studies show that nearly 80% of consumers will interact with live video at least once a week and nearly 50% of business teams use video calling tools daily or weekly. On top of that, popular industries like healthcare, real estate, gaming, and marketing all have been reported to benefit from the use of live video technology.
Despite the clear benefit to virtual communication methods, effective live video is a challenge. Issues like bandwidth, quality, encoding, privacy, compatibility, and user interface, especially within the realm of business, are major factors.