As small business owners, entrepreneurs, social media experts, and creatives, sales are the lifeblood of any business. Too often we get excited when we get new client work and end up taking our foot off the gas. The reason that this happens all too frequently is because there is a big difference between working on your business and the work that you need to put in to work in your business. A lot of business owners run as if they are back in the nine to five routine – and certainly there are advantages to doing so, the obvious one being the security of a regular paycheck.
Many companies are excited for and know their top line revenue numbers very well. The problem is, many don’t see the best revenue opportunities right in front of them – their current customers! Loyalty is so important in today’s world and it is much harder to get a new client vs continuing the relationship that you have with an existing one.
