Where Google and Facebook Meet
To the average internet user, Google and Facebook serve very different purposes. One is used primarily for searching out specific, and increasingly localized, information. The other is for sharing personal updates, staying in touch with family and friends scattered around the world and watching cat videos — lots of cat videos. Can you guess which is which?
Marketers use Google and Facebook for different purposes as well. While search tools like Google Ads are primed for capturing direct sales, Facebook is better suited for brand development and prospecting, because buying behavior follows different patterns on this platform. Facebook users typically don’t take a direct line to purchase. Instead, they’ll click an ad and spend time browsing an advertiser’s website before eventually returning to Facebook for more of those cat videos.
